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A new site, a new business, and a change in focus around here
You will no doubt notice that all of my Dealernews articles are no longer on this site. The reason for that is that I have created a new site for the new company that I’m starting up: Radical Powersports Sales and Marketing. Radical is going to be my vehicle to work with dealers, OEM’s, and distributors in the powersports industry to start really embracing what the internet (and its related technologies and offerings) represents as an opportunity to radically change how they work. That means: more detailed work on how to leverage e-commerce and other multi-channel retail opportunities, how to use the internet and other alternative channels to do effective marketing and advertising, and finally how to leverage the power of bits over atoms when it comes to the supply chain challenges that plague the powersports industry.
The genesis for me to finally make this transition was the overwhelming turnout (even more than last year) at my Dealernews Live! seminars at Indy this year. So many dealers desperatly need someone to help them understand what’s possible and how to make it all work, and there’s just no one out there better positioned, better informed, or better equipped to help them than I am.
So head on over to Radical and check it out.
This site is going to live on as my purely personal blog that will hold random thoughts, musings, and other stuff as I find time to write it down.
Topics: Business, DealerNews, E-Commerce |
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